There are some parts of user value you definately can measure with a scientific methodology, if you can do so it makes sense to use the available scientific methods. Most common entertainment productions will usually not have this ability readily available. Using an artistic approach towards measuring user value would in my book be the last resort, and whenever going down this route expect a lot of failures.
>skips past what a craft is.
The measuring of user value appears to best fit as a craft.
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